Designed for the airport retail environment, this e-learning course equips frontline teams to serve Middle Eastern travellers with cultural awareness and refined service skills. Learners explore key values, etiquette, family dynamics, and luxury expectations that shape guest behaviour in Travel Retail. Through focused theory, interactive tasks, and realistic airport video scenarios, participants develop confidence in handling sensitive situations and supporting VIP guests under time pressure. By the end, they are ready to anticipate needs, build trust, and deliver culturally attuned service that enhances every boutique interaction.