This expert-led interactive e-learning course is designed for frontline staff. It develops the cultural intelligence, emotional awareness, and operational skills needed to deliver world-class service to Middle Eastern travelling shoppers in airport retail. Learners explore cultural values, communication etiquette, family and faith considerations, luxury expectations, and strategies for handling sensitive situations with discretion.
The programme blends theory with interactive exercises, scenarios, and video simulations, building confidence in serving VIP guests and showing respect across cultural contexts.
By completion, graduates will be able to anticipate unspoken needs, deliver personalised experiences, and build lasting trust. The Middle Eastern Excellence Academy is essential for professionals aiming for excellence in airport luxury retail and hospitality.