Middle Eastern Excellence Academy

This expert-led e-learning course equips frontline staff with the cultural intelligence, emotional awareness, and skills to serve Middle Eastern travellers in airport retail. Learners explore values, etiquette, family and faith considerations, luxury expectations, and how to manage sensitive situations with discretion. Through theory, interactive exercises, and video simulations, they build confidence in serving VIP guests and delivering respectful, personalised experiences. Graduates leave ready to anticipate needs, earn trust, and excel in luxury retail and hospitality.